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Branding is absolutely essential for bloggers, because it's one of the easiest ways of creating an online presence, while developing a memorable website that people will eagerly return to.
Never forget how effective word-of-mouth marketing can be!
There are two ways to brand yourself:
1. You can brand your blog.
2. You can brand yourself.
If you choose to brand your website itself, you will want to focus on making sure people always remember the name of your blog, followed by your blogs sub title/slogan and theme.
Your website should have a catchy name, a prominent logo, and you should mention the name of your blog often in order to keep pushing your brand, and building up instant recognition!
If you choose to brand yourself, you will instead make sure people know who you are, what your overall goals are, what you're all about and more importantly, what you can offer them.
You can post pictures of yourself, create compelling videos that highlight your brand, register domain names that represent your brand, develop additional community sites including forums, social media accounts and even additional blogs relating to your primary niche!
All of the world's most successful blogs are highly adept at branding. Blogs like TheFrisky.com do a great job of branding blog names, and bloggers like John Chow and Perez Hilton are masters at branding their own names.
Consider the different ways that you can establish a unique brand, all your own. Perhaps you could create a newsletter that helps you establish relationships with your target audience, while developing a brand through quality content releases, regular updates and of course, new content, surveys, polls and events available to those who frequently visit your blog.
Reward your visitors for their loyalty with contests, events and by consistently developing fresh, unique and informative content that directly helps them!
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