In order to develop a successful blog, you need to focus on a specific topic. Every profitable blog needs to be targeted and carry a theme, so that the content is able to cater to a specific segment of your market, without leaving visitors confused or overwhelmed.
Perez Hilton created a successful blog by writing about celebrity gossip. Bloggers like John Chow and ShoeMoney made their fortunes by writing about Internet Marketing and online business, while Darren Rouse from ProBlogger, teaches people how to build and monetize online blogs.
Each blog has a specific theme, a niche and a focus so that its able to cater specifically to a segment of their market. This is very important! Do not try to create an all-encompassing blog, otherwise you'll lose focus and find it difficult to retain your visitors or to build your own distinct brand.
When just starting out, concentrate on small niche blogs in order to build income and establish your foothold in your niche market (plus, it will give you valuable experience that you can use to later expand into other markets).
Once you have successfully developed a blog focusing on a smaller niche market, venture into new, mainstream markets!
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